Product Packaging
Packaging that tells the product story.
How packaging can carry positioning, clarity, and desire at the same time.
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Thinking about brand systems, packaging and digital launches.
Notes and practical perspectives from the work behind identity, packaging, website and product projects.
Latest; Useful design thinking
Latest insights
Brand Identities
Every design needs a guideline.
A practical look at why brand systems need rules, not just attractive logo files.
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